Know where your brand stands on Twitch.
Understand how people see your brand, what they want from your products and why they prefer a competitor. Turn unprompted conversations into evidence your team can use.
Understand how people see your brand.
Explore what shapes your reputation, how people feel about your brand and which communities drive the conversation.
Investigate praise, criticism and emotions. Find the experiences and topics behind excitement, frustration or distrust.
Explore groups through their shared interests and conversations. Understand how perceptions differ between them.
Find creators and communities already speaking positively about your brand. Understand what they value and why they recommend it.
Understand your products and category.
Look beyond mentions of your brand. Discover what people need from the category, how products fit their lives and where expectations remain unmet.
Explore needs and habits.
Understand when people use products, what matters in those moments and what influences their choices.
Hear the product feedback.
Find recurring praise, complaints and requests. Give product teams specific findings they can investigate.
Find opportunities in unmet needs.
Identify gaps between what people want and what current products offer. Bring those findings into product research and positioning.
See how you compare with competitors.
Understand where your brand stands relative to alternatives, and the reasons behind audience preferences.
Compare brand perceptions.
See what people associate with each brand. Identify strengths, weaknesses and recurring differences.
Understand product preferences.
Investigate why people favour one product, reject another or consider switching.
Follow your share of conversation.
Compare how much brands are discussed within a defined category and period. Investigate the topics driving changes.
Mentions describe conversation volume, not market share. Perceptions and switching are summarised from the analysis.
Give your agency a better brief.
Share audience interests, cultural opportunities and existing brand advocates to inform campaign ideas and creator selection. Use Twitch measurement to assess the audience response to campaigns your agency delivers.
Explore Marketing IntelligenceKeep the intelligence in-house.
Give your team direct access to research and findings beyond individual agency reports.
No Twitch expertise needed.
Ask in plain English. Uncloak explains the community references behind the conversation.
Spend less time researching.
Get sourced analysis, charts and tables without assembling every report manually.
Complement existing research.
Compare unprompted Twitch conversations with surveys, panels and other social sources.
Use your existing AI tools.
Connect through MCP to bring Twitch findings into your research, briefs and reports.
See what Twitch reveals about your brand.
Get a walkthrough using your brand, category or a competitor you want to understand.