See who is ready to buy, live on Twitch.
Uncloak finds purchase intent in Twitch chat: people asking for the price, using the code, preordering or saying they just bought. Track it in every campaign, and use it as evidence that your buyers are already on Twitch.
Unique chat participants per signal group, out of 3,158 in chat
Amazing, the PRX is so stylish!
DiscoveryHow much exactly is the automatic version?
ConsiderationDoes the promo code still work on the official site?
Code or linkI'm falling for the ice-blue dial, ordered right away!
Declared purchaseI have a small 16cm wrist, 35mm or 40mm what do you recommend?
Considerationdrop the link pls I can't find the ice-blue on the Swiss store
Code or linkIt's a real jewel, the precision work is crazy.
DiscoveryDone, basket validated for my birthday next month.
Declared purchaseDoes the difference between the quartz and the powermatic justify the €350 gap?
ConsiderationIs shipping free with the DOMINGO10 code?
Code or linkI got the 35mm automatic with the code, thanks for the stream!
Declared purchaseI didn't imagine you could see the gears like that in real life.
Discovery
From the Tissot and Domingo report. Conversational signals, not verified sales. Groups are not strict funnel stages. Quotes as reported by Uncloak AI.
One signal, two jobs. Purchase intent is what people really want. It proves what a campaign did, and it proves that a brand belongs on Twitch before the first dollar is spent.
Go beyond views.
Hours watched and chat volume say people were there. Purchase intent says they wanted the product.
- Purchase signals moment by moment, next to what happened on stream
- The questions and objections that held people back
- Promo code use, link requests and declared purchases
Prove the audience buys.
Show that people already talk about buying your products on Twitch, before you invest.
- How many people already talk about buying in your category
- Which creator communities ask where to buy
- How your brand compares with competitors
Report what views cannot show. When Domingo toured Tissot’s workshops live, Uncloak tracked when people asked for the price, used the code and said they ordered.
Commercial signals by phase of the stream
Price questions come with the workshops. Codes and intentions arrive at the end.
What held people back
Share of the objections identified in chat.
- Student budget42%
- Case size24%
- Quartz or automatic16%
- Ice-Blue dial stock10%
- Distrust of the sponsorship8%
Each objection points to a fix for the next activation: a size guide, a clear price comparison, stock on the featured dial.
From the Tissot and Domingo report, 24 April 2026, UTC. Small volumes from one stream. Conversational signals, not verified sales.
Your buyers are already on Twitch. It is not just gaming. People ask where to buy sneakers, order pizza and choose watches in chat. Purchase intent is the strongest proof for a brand that thinks Twitch is not for them.
2,612
purchase intent and inquiry messages in 30 days, 22% of classified Adidas conversation.
where can i get the tracksuit in size L
608
order intent signals in 30 days. 45% were people actively considering an order.
need dominos rn before the tournament
27
chat participants declared a purchase or a validated basket during one sponsored stream.
I got the 35mm automatic with the code, thanks for the stream!
470
messages about switching from Apple to Samsung in 90 days, against 415 the other way.
189
active purchase intent messages in 90 days, plus 134 people asking which one to buy.
23%
of classified AMD conversation was purchase intent, across 87,241 mentions in 32 days.
Getting Ryzen for the 12-core future-proofing
From Uncloak AI reports on each brand, 2026. Quotes as reported by Uncloak AI; the Tissot quote is translated from French. Expressed intent, not verified sales.
Know who buys on day one. Before a launch, purchase intent splits into commitment, hesitation and refusal. Each one needs a different message.
Two games. Opposite answers.
Over a third of Light No Fire chat planned to buy on day one. For The Witcher 4, only 12.4% did, and nearly a third was still undecided.
That tells a publisher where to spend: reassure the waiters with gameplay and reviews, or convert the undecided with a reason to commit.
Read The Witcher 4 reportShare of purchase intent statements in each report. Light No Fire, September 2026. The Witcher 4, 29 August to 28 September 2026.
Count buyers, not bots. Twitch chat is full of promo bots, affiliate links and copy pasted ads. Uncloak removes them and separates a real buying stance from a passing mention.
2,153 messages classified by buying stance. Three in four are passing mentions. The rest is where the buyers are.
- Passive brand mention1,634
- Active purchase intent189
- Asking for a recommendation134
- Recent purchase or ownership112
- Avoidance84
Crimson Desert from an Uncloak AI analysis published in March 2026. SanDisk from the SanDisk brand intelligence report, 22 July to 20 October 2026. These groups are not stages of a conversion funnel.
Questions about Twitch purchase intent
Chat messages where people show they want to buy: asking for the price or where to buy, using a promo code, preordering, or saying they just bought. Uncloak finds and counts them for any brand, product, game or campaign.
It adds what views and chat volume cannot show: when people asked about the product, which objections held them back and how many declared a purchase. In the Tissot and Domingo stream, 27 chat participants declared a purchase or a validated basket.
Because it proves the buyers are already there. Uncloak reports found 2,612 purchase intent and inquiry messages for Adidas in 30 days and 608 order intent signals for Domino’s.
No. It is what people say in chat, not verified transactions. It works as an early, organic signal next to your sales data.
Promo bots, affiliate links, #ad spam and repeated promotional copy are removed. For Crimson Desert, 81,189 mentions became 2,251 organic purchase mentions from 1,836 chatters.
Yes. Pre-launch chat splits into day one buyers, people waiting for reviews or a sale, undecided and hard passes. Light No Fire showed 36.5% day one intent, The Witcher 4 only 12.4%.
Ask Uncloak AI in plain language, for example to analyse purchase intent for a brand or for a sponsored stream. It also works in ChatGPT, Claude and other AI tools through Uncloak MCP.
Find out who wants to buy from you on Twitch.
Get a walkthrough of purchase intent for your brand, category or last campaign.