Turn Twitch conversations into consumer insights.
Explore two billion chat messages captured every month. Understand how people see brands, discuss products and react to events, in real time, without asking them a survey question.
Human conversation. Unprompted reactions.
Why does my forehead stay oily after I wash it twice?
Hope the hinge lasts, I saw a fold crack after 2 weeks.
CeraVe is my holy grail, never breaks me out.
People speaking for themselves.
Research built on human conversations, rather than synthetic responses.
How satisfied are you with the product?
SPF 100? Marketing nonsense, SPF 30 is enough for me.
No questionnaire.
Hear what people choose to discuss, in their own words.
Reactions as they happen.
Understand responses to announcements, products and events while the conversation is unfolding.
What do you need to understand?
Ask a question. Investigate the answer.
Use Uncloak AI to explore a brand, product, category or topic. Get analysis with supporting messages, charts and tables. Follow up to understand a finding or narrow the research.
Explore Uncloak AIExcitement leads at 34% of 1,258 classified reactions, ahead of mockery at 29.7% and price concerns at 15.8%.
Add Twitch to your existing research.
Complement surveys and panels.
Compare what people say unprompted with findings from your other research.
Extend your social coverage.
Bring Twitch conversations alongside the social channels you already study.
Keep your understanding current.
Follow how reactions and discussions change between research projects.
Work in your existing AI tools.
Connect through MCP and use Twitch findings in your analysis, briefs and reports.
Start with a research question.
Explore prompts for brand perception, category research, competitor comparisons and product feedback. Adapt them to what you need to know.
Explore the prompt library
UncloakConsumption occasionsWhen do people snack while gaming?UncloakBrand perceptionHow do Twitch communities describe our brand?UncloakCategory researchWhat do people expect from an energy drink?UncloakCompetitor comparisonHow do people talk about us compared with our competitors?UncloakProduct feedbackWhich issues come up again and again after the update?UncloakAudience needsWhere are needs in our category still unmet?UncloakPR monitoringHow did communities react to our announcement?UncloakUncloakBrand associationsWhat do people associate with our brand?UncloakSubstitutesWhich products do people compare in our category?UncloakCompetitor complaintsWhat do people complain about most with our competitors?UncloakGame feedbackWhat do players request most after the latest patch?UncloakPrice sensitivityHow do people react to price increases in our category?UncloakCommunity differencesHow do opinions differ between communities?UncloakMarket comparisonHow does the conversation differ between languages?UncloakSee what Twitch can add to your research.
Get a walkthrough using a brand, category or topic relevant to your work.