Twitch Marketing Intelligence

Plan, track and measure your Twitch campaigns.

Find opportunities for your brand, turn audience insights into campaign ideas and choose relevant creators. Follow the campaign live and measure the results, with evidence to justify your spend.

Brand intelligence

Brand intelligence to uncover opportunities

Understand where your brand stands on Twitch. Explore conversations, audience interests, competitors and community culture. Find strengths, weaknesses and opportunities, from existing brand advocates to a meme worth building on.

Turn the findings into a brand or game intelligence report to back your campaign proposal and unlock budget.

Brand intelligence reportSamsung on Twitch
Brand messages (90d)184.2k
Unique chatters92.4k
Channels32.0k
StrengthsHardwareFoldables
WeaknessesDurability doubtsCost and trade in
Most discussed Samsung products
Odyssey displays11,004 mentions
Galaxy Z Fold and Flip8,326 mentions
Samsung TVs4,272 mentions
Galaxy S series3,092 mentions
Opportunity

Odyssey displays lead the product conversation, and Domingo already talks about them in daily hardware streams.

Samsung brand report.pdfPDF Document
Community insight

The Pepsiman phenomenon

“pepsiman” appeared in 2,347 messages across 727 channels. Fans treat the 1999 PlayStation mascot as gaming lore, not an ad.

PS1 retro playthroughs and speedruns29%
Theme song chants20%
VTuber alerts and bit redeems16%
Campaign idea

🎮 Pepsiman Speedrun Bounty

A speedrun tournament with retro creators, where bit redeems play the theme fanfare.

Built on29% speedrun trigger20% theme song chants
Add to campaign brief
Campaign ideas

Campaign ideas that fit Twitch culture

Build on what communities already care about. Turn audience interests, shared references and community habits into activation ideas and campaign briefs.

Give your brand a relevant role in the stream.

Creator discovery

Creator discovery for audience and brand fit

Find streamers whose communities match your campaign. Search by audience interests and relevant conversations, assess brand suitability and identify creators already advocating for your brand.

Refine the shortlist around the campaign you want to run.

Explore Creator Discovery
Creator shortlist6 creators
Audience interestSkincare Skincare messages70+ Brand safetyOn
CreatorSkincare messagesUnique chattersAverage viewers
evelynomadera1501133,081
E11ysa62553,101
YonnaJay1441053,381
ShawnCee5233824
Jinnytty75693,280
ohnePixel14510427,363
Live tracking

Live tracking to spot campaign issues early

Follow creator, stream and game performance alongside audience reactions in real time. Automatically identify sponsored segments and focus the analysis on those moments.

See what connects, what causes confusion and what needs attention while the campaign is running.

Live Domingo Stream · 1h 51m Tissot Sponsored stream detected from the title: “Collaboration Commerciale”
Chat messages per minuteStreamGiveaway
13:43
Chat messages11,657
Unique chatters3,158
Average viewers6,463
Audience reactionsTranslated from French
  • “Incredible, the PRX is so stylish!”

    Connects
  • “35 mm or 40 mm for a small wrist?”

    Question
  • “I had no idea you could see the gears like that.”

    Connects
  • “Does the promo code still work on the official site?”

    Needs attention
  • “400 CHF is a lot for a student budget.”

    Price
Purchase signals after the activationTissot × Domingo
Active product discovery404 viewers
Consideration and evaluation48 viewers
Promo codes and links26 viewers
Declared purchase or basket27 viewers

From 3,158 chat participants. Conversation signals, not verified sales.

Measurement

Twitch measurement to justify renewals

Measure campaign performance and changes in brand perception, expressed purchase intent and share of conversation. Compare results with your baseline to explain what changed, support renewal discussions and improve the next campaign.

Explore Twitch Measurement
Uncloak AI

Less manual research. Clearer campaign reports.

Ask Uncloak AI to investigate a question, compare findings or explain a result. Get analysis backed by messages, charts and tables, then turn it into a report or campaign brief.

Explore Uncloak AI
What held viewers back from buying the PRX?
Read 11,657 messages
Grouped questions and objections
Answer

Student budgets are the main objection at 42%, ahead of case size at 24% and choosing quartz or automatic at 16%.

Tissot × Domingo activation report.pdfPDF Document

Spend less time researching creators.

Find relevant communities without checking every channel yourself.

Make campaigns fit the culture.

Build ideas from what audiences already discuss and enjoy.

Back your budget with evidence.

Give clients and stakeholders findings they can assess.

Bring your next Twitch campaign.

See how Uncloak can help you research, plan and measure it.